Lead SEO Specialist (UK Company) Job in Armaani Estates UK Islamabad, Pakistan

Job Description : SEO Specialist (Remote Armaani Estates UK) Location: Remote Company: Armaani Estates (UK) Salary: PKR 70,000 120,000 per month (Performance-Based Increments) Working Hours: 9 Hours per Day (Full-Time). Experience Required: 4+ Years (Minimum) Language Requirements: Fluent in English Urdu About Armaani Estates (UK) Armaani Estates is a UK-based property company focused on modern, transparent, and performance-driven estate agency and lettings services. We operate with a digital-first approach, combining strong local market knowledge with scalable online systems to grow our brand and client base. Our mission is to build one of the most trusted and recognisable property brands in the UK, starting with strong foundations in local markets and expanding our presence through: Organic search growth (SEO-driven acquisition) Content-led brand building (blogs, social media, education) Systems and automation to scale operations Long-term plans for regional and national expansion We are building a lean, high-performance team and are looking for people who want to grow with the company long-term. This role is not just about doing tasks it s about helping build a brand that compounds over time. This role suits someone who wants to be part of a long-term growth journey, not short-term freelance work. About the Role Armaani Estates is a UK-based property company seeking a highly skilled SEO Specialist to take full ownership of organic growth across our websites. This is a results-driven role focused on increasing: Organic traffic Keyword rankings (Top 3 / Page 1) Domain authority SEO-driven conversions revenue You will lead SEO strategy end-to-end: technical SEO, content SEO, and link building. This role is for someone who takes ownership, works with discipline , and is obsessed with measurable results. Strong performance and reliability will result in regular salary band increases and long-term growth with the company. Current Tech Stack: Our website is currently built on Squarespace. The SEO Specialist will be expected to work within Squarespace s capabilities and collaborate with a developer in the future as the platform and technical needs evolve. Job Specification : Key Responsibilities Keyword Research Strategy Advanced keyword research using Ahrefs, SEMrush, Google Keyword Planner Map keywords to user intent buyer journey stages Build content strategies for traffic + revenue growth Identify ranking opportunities in competitive niches Optimize titles, meta descriptions, headings, schema markup, internal links Ensure content is SEO-optimized without sacrificing brand tone On-Page SEO Perform content gap analysis and recommend new pages Improve CTR on-page conversion rates Technical SEO Run audits using Screaming Frog, Sitebulb, SEMrush Fix crawl issues, indexation problems, duplicate content, broken links Improve Core Web Vitals, page speed, mobile performance Manage XML sitemaps, robots.txt, canonicals Support SEO during website redesigns migrations Off-Page SEO Authority Building Build ethical white-hat backlinks (PR, guest posts, partnerships) Monitor backlink health disavow toxic links Increase domain authority brand trust Analytics Reporting Track performance via GA4 Search Console Build dashboards (Looker Studio / Power BI) Weekly monthly reporting with clear action plans Measure ROI of SEO campaigns Collaboration Work with developers, writers marketing teams Provide SEO input for new pages, funnels campaigns Required Experience Skills (Minimum) 4+ years of hands-on SEO experience proven results in ranking competitive keywords Strong technical SEO expertise Proficient in Ahrefs, SEMrush, Screaming Frog, GA4, Search Console Experience with WordPress, Webflow, Squarespace Strong communication skills in English Urdu Ability to manage SEO independently from strategy to execution Ideal Experience (Bonus) Competitive niches (real estate, finance, SaaS, e-commerce) Structured data / advanced schema International SEO / multilingual sites High-growth content environments Work Requirements (Mandatory) Own PC or Laptop (8GB RAM minimum) Fast stable internet connection Backup internet preferred Quiet, professional workspace Availability for 9 hours per day Willingness to overlap with UK working hours Performance Growth Salary increases based on: SEO performance measurable results Work ethic discipline Reliability consistency Ownership mindset Long-term role with career growth inside Armaani Estates. Key KPIs Organic traffic growth Keyword rankings (Top 3 / Page 1) SEO conversion rate growth Core Web Vitals improvement ROI from SEO activity Applicants must provide ALL of the following: At least 1 live website they have ranked Proof of keyword rankings (screenshots from Ahrefs / GSC / SEMrush) Before after traffic growth screenshots A short breakdown explaining: What strategy you used What worked What failed What you would do differently Applications without proof will be ignored. Interview Process Initial Screening Video Interview Practical SEO Task (Audit + Strategy) Final Interview with Armaani Estates Offer Background Verification Benefits: Gym Membership Fully Funded Pension Scheme Personal Development resources and learning support Shopping Discounts, gift cards, bonuses Performance - Based Salary increases. Legal Support Financial Assistance Wellbeing Support Job Rewards and Benefits : Incentive Bonus,Pension,Sports and Entertainment

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